Orente - Case Study

Posted 31 Oct

Orente

Growing an e-commerce small business.

Bringing the ethnic vibrancy of their Nigerian roots to New Zealand.

 
Kemi first approached the 369˚ Collective in late 2020 for digital marketing strategy advice. Venessa did an online presence and website health-check for Orente Designs and and through consultation determined that the main aspect that needed to be addressed was the self designed and built website. The user experience, over all layout and graphic design needed improvement. 

 
Like many small businesses with limited budgets, rebuilding the website posed a challenge. Fortunately 369˚ Collective worked hard in 2020 to secure interest free finance including a 6 month payment holiday through Q MasterCard. Sisters Temi & Kemi Fayomi took advantage of this option and they over the moon happy with the support, empowerment and the results of the Shopify website redesign and rebuild. They can now enjoy the benefits of the website rebuild without needing to worry about any payments until March 2022.


Project goal

To have a high converting online presence that is aligned with the Orente brand.

Project objectives

  • Develop a conversion focussed website.
  • Design the website so that it is professional, engaging and matches the brand vision.
  • Create an email opt-in program to increase conversion and leads .
  • Drive traffic to the site using SEO.


Fully responsive

The website rescales itself to preserve the user experience and look and feel across all devices. Everything works and looks great on any device.

Fast

Optimisations and speed improvements mean the site will be as fast as it can possibly be.

SEO

Use valid HTML5 code and CSS3 and follow the latest speed optimization methods to improve the site performance.
INTERNAL LINKING. A solid internal linking structure SEO-wise to help search engines find and index the pages on the site.

Adaptive and lazy images

Automatically creates several sizes of each image uploaded to the media library, browsers can now choose to download the most appropriate size and ignore the others, potentially saving bandwidth and speeding up page load times in the process.

Abandoned cart recovery

Automatically send reminders to customers who add products to their cart and leave without completing an order. The email is automatically sent at a set time after a cart or checkout is abandoned so you can stay in touch while your store is still fresh in shoppers’ minds.


Custom Page Designs

Beautiful custom designed pages for all pages including blog and product pages.

"Our website looks amazing! And set up with Fb, google, blog...
I can't tell you how much we loved her work, her patience, everything. She thought of things we didn't and went beyond :). 
Definitely recommend her 1000% for anyone who wants to do a build. "

Kemi
Orente owner
https://orente.nz/

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